Returning subscribers can renew now through July 30.

New season ticket (subscription) packages are now on sale!


How do I purchase a new subscription?

Visit SEASON TICKETS – Broadway In Richmond. Select the package for the performance you prefer to attend (i.e. Tuesday, Saturday Matinee, etc.) to begin the purchase process. Follow the prompts.

Call our Subscription Hotline at 804-592-3401 or email

How do I renew in Account Manager?

    • Access Account Manager with the Username provided by Broadway In Richmond. If you have forgotten your password or have never visited the site, click the provided link and you will be sent an email to reset your password.

    • Once in Account Manager, find My Invoices and click your Order ID. You may have two invoices: one for the season, if not already paid in full, and one for Disney’s The Lion King add-on

    • If you are renewing but would like to make any changes (improving seat location, dropping/adding seats, changing days), click the Request Change button, above your order on the left, and input your request. Requests will be processed on a date-received basis after the renewal deadline of July 30.

    • When you are ready to renew, click the green Make a Payment button. As a renewing subscriber, you now have the option of purchasing your season tickets in full or on a payment plan. With this new option, one-fourth of your invoice total is due at renewal, with the remaining amount paid in three additional installments in August, September and October.

Will I keep my same seats from 2019/2020?

Subscribers from the 2019/2020 season have been renewed into their same seats and day of the week for the new 2021/2022 season.

What if I want to upgrade or make changes to my subscription?

Renewing subscriber may request changes at this time. If you have not yet renewed, you may visit Account Manager, open your season ticket order and click the Request Change button, to input your request. If your order has been paid, you can find the Request Change button by clicking the current season package order number under My Orders. Requests will be processed on a date-received basis after the July 30 renewal deadline.

What are the benefits of subscribing?

    • Payment plans are available exclusively to renewing subscribers.

    • New! Our Season Ticket (Subscriber) Buyer Assurance Program is now available. Please visit our TICKET POLICIES – Broadway In Richmond for the latest information. Subscribers can purchase confidently knowing their tickets and shows will be handled appropriately in response to changing conditions.

    • Secure the best seats. Your season tickets will be automatically renewed year after year, but you can always opt out, upgrade, or make changes at your convenience.

    • Flexibility to exchange your tickets into another performance of the same show, at no cost – pending availability.

    • Be the first to know! Subscribers receive advanced show notice, exclusive invites, special ticketing offers, and so much more.

    • Your personal ETIX Account Manager allows you to upgrade, change, and view your subscription at your convenience.

Do you offer payment plans?

Payment plans are available exclusively to renewing subscribers.

What is the Season Ticket (Subscriber) Buyer Assurance Program?

To learn more, TICKET POLICIES – Broadway In Richmond

What if the show is canceled, rescheduled, or postponed?

To learn more, TICKET POLICIES – Broadway In Richmond

What if I’m not feeling well enough to attend?

To learn more, TICKET POLICIES – Broadway In Richmond

What are your health, safety, and/or Covid-19 policies?

Please know the safety of our theatregoers and employees is our highest priority. We are following the lead of our city, state, and federal elected officials as we implement strategies recommended by public health authorities and the Center for Disease Control (CDC). Visit Altria Theater Health and Safety | Altria Theater | Official Website for the latest updates on health and safety measures.

I don’t think I’m getting emails from Broadway in Richmond.

Please add and to your safe senders list, address book, and/or primary inbox tab to ensure you receive our messages. If you think you may not be seeing our emails, please check your Spam folder(s).

You may unsubscribe at any time, but please note that doing so means you may miss important ticketing and transactional communications.

If you think you have mistakenly unsubscribed or need further assistance, please email us at and we will assist.

I’m not interested in renewing this season.

If you do not wish to renew for 2021/2022, you can simply disregard communications regarding your season tickets, or email and let us know.

When will I receive my tickets?

More information about receiving your tickets will be provided closer to your show date. You should expect to hear from us no later than 30 days prior to your first performance.

When will individual tickets go on sale?

On sale dates for individual tickets will be announced as each show approaches. The best way to stay connected is follow us on Broadway in Richmond – Home | Facebook and sign up for our email newsletters here SASM Richmond (

I have another question.

We’d be happy to help! Email your message to us at: